10 Ways You Can Help the Public Understand Science
Monday, July 11, 2011 at 05:13PM In the previous post I addressed the importance of scientists being ambassadors for their work, actively engaging the public as part of their service to society. But what are some avenues for actually doing so? Here are a few ideas, some of which I’ve drawn from Cornelia Dean’s book Am I Making Myself Clear: a Scientist's Guide to Talking to the Public:
- Blog about science or maintain your research group’s web page. For inspiration, check out ScienceBlogs (a community housing over 80 science bloggers), The Incubator (a blog started by scientists and postdocs at the Rockefeller University covering science and life as a scientist); and these website finalists in the Scientist’s Labby awards.
- Participate in, run, or help promote local science cafes. A great example of a student-led initiative is Science in the News (SITN) at Harvard Medical School. Find cafes in your area at ScienceCafes.org; here in NYC, there are a handful of public outreach activities:
- Café Science of Columbia U at PicNic Market & Café
- SciCafe at the American Museum of Natural History
- Science & the City at the New York Academy of Sciences
- Secret Science Club of Brooklyn
- Serving Science- The CUNY Science Cafe
- Offer to write an article for your institution’s magazine, newsletter or website. I learned recently that the PR office at New York Medical College permits up to 2 students or postdocs to submit a column per issue of their semi-annual magazine. Why not inquire with your own office of external relations to see if they’re open to a similar arrangement?
- Create fun and instructional videos to post on YouTube or Vimeo. Watch the video finalists in the Scientist’s annual Labby awards to see how it’s done.
- Get involved in science policy by offering to meet directly with officials, volunteering for advocacy organizations that engage policymakers, or apply for the various policy fellowships through AAAS and other professional societies (see the Science Policy page on this blog for a list of fellowships).
- Write a letter to the editor or op-ed piece in response to an article or news item.
- Respond to journalist’s requests for interviews. Many are turned down for fear of backlash or being misconstrued- the key to a successful interview is preparation.
- Learn to be a better communicator. Take advantage of existing classes or workshops or request that your program or department provide science communication training. For instance, Stony Brook University’s Center for Communicating Science offers coursework on distilling your message, writing to be understood, speaking to the media, and improvisation.
- Practice speaking in front of audiences and try to elicit feedback from professors and your peers. In my own graduate program we had a student-only “Data Club” with weekly presentations from PhDs in their second year and above (and, more importantly, free dinner). I gained valuable experience by presenting at Data Club, departmental seminars, and lab meetings, and through poster presentations at conferences. Teaching was a big help, too, as undergrads don’t hesitate to tell you exactly what they think of your communication skills.
- And finally, there is always the option to pursue a full-time career in science communications, outreach, and policy. For additional resources on this, visit the Communicating Science, Science Policy, and Education pages on this blog.
Increasing scientific literacy among the public is an important but often overlooked responsibility of scientists. Yet, as the above list shows, there are a number of outlets for communicating science that are amenable to a range of schedules and interests. So start by asking yourself how you want to get involved and how much time you have to invest and then get to talking.

